This here’s a guest post from Claire Anderson. Claire’s been a great help to us at Fair Folks over the past while, and we’re fans of hers. By the way, she volunteers for a fantastic program, the Network for Teaching Entrepreneurship, which is just the type of thing we think is important to support. They’re having an event on Thursday evening, the 12th, in Manhattan, and we think you should go! We’ll be there.
Take it away, Claire!:
Imagine what it takes to design, build and sell a single chair. You would need to detail and build every element from scratch– the back, the seat, the legs, the joints, the feet.
You’ll choose wood, cut, build, sand it and stain it. You’ll need to rent shop space with the right equipment– for instance, industrial drills or routers. You may need specialized metal parts that can only be made by a dedicated metal smith, preferably one that produces high quality work and does so for a reasonable cost.
You will also need to be mindful of the market, developing a strategy to ensure your chair will sell. You’ll take professional photos, build and update your website, and participate in design fairs to show your piece to prospective clients.
Now imagine that your mission isn’t simply to design and build a chair, but to design and build a chair to such a standard that it can be considered a family heirloom, crafted to withstand generations, beautiful in its thoughtful and timeless construction and made largely by hand. Imagine doing this for an entire line of furniture: chairs, tables, lights, mirrors, beds, dressers.
The Stumped Lamp
This article started many, many months ago on a trip to New Orleans, when I met Hillary Petrie, one-third of what is currently known as Egg Collective, a refreshed and revived furniture design/build studio that recently relocated to Brooklyn, NY. In following the company, I have gotten to know Stephanie Beamer and Crystal Ellis, Hillary’s creative and business partners. Their mission, to design and produce heirloom quality furniture, is ambitious; it’s appealing even to a non-designer like me, who, until a few months ago, knew nothing about furniture design. But their story also touches on what it takes to start a new business based on old world ideals, as well as the incredible friendship and creativity at the heart of this company.

The Brass Credenza
For three-and-a-half years, Egg Collective was run via weekly conference calls, each of its members calling in from a different kitchen table in a different part of the country. Shortly after college in St. Louis, the three women went in different directions to pursue independent professional paths. Hillary called in from New Orleans, where she worked for a custom fabricator. Crystal lived in Rhode Island, completing her MFA in sculpture. Stephanie was working in NYC as a master furniture finisher. All gained invaluable professional and artistic experience that would prepare them for running their own company.
In the summer of 2011, they decided it was time to make a real “go” of it, choosing to locate the business (and their homes) in Brooklyn, New York. Now, they are able to devote themselves full-time to the company they started years ago.
The Chest of Drawers
I asked Hillary, Stephanie and Crystal about their respective roles in the company. They emphasized that all three members collaborate equally on the design and building of each and every piece, from beginning to end. But they also recognize the value of having distinct roles, each person inhabiting a special sphere of influence that adds up to the big picture. Hillary tends to the “business of being a business” – the operations, budgeting, subcontracting, licenses, marketing, and endless emails that make up the back-end of Egg Collective. Crystal brings an artist’s perspective, drawing on her training in sculpture and fine art to influence the aesthetic qualities of Egg Collective’s work. Stephanie is the master finisher, trained in sanding, staining, glazing, filling, and lacquering techniques, bringing out the beauty of built pieces and informing the design process through her knowledge of traditional and cutting-edge finishing techniques. (As I learned in my conversations with Egg Collective, finishing is to woodworking is as baking is to cooking. Meaning, generally speaking, that people tend to excel in one or the other, each dependent on a different, subtle understanding of how wood behaves.)
The bottom line is that the three women remain the best of friends even as they maintain a careful professional balance. In fact, as close friends tend to do, they share many personal and professional ideals. For the three members of Egg Collective, “heirloom” furniture is simply shorthand for the values they hold dear: it’s a commitment to superior craftsmanship, timeless design, and sustainability. It’s a way to work with their hands and with the people they love. This could be turned into a corporate mission statement, but it’s also a reflection of who they are.
Mirror Mirror
Hillary, Crystal, and Stephanie are currently hard at work on a new line. They tell me to expect a shift away from slick modernist design they celebrated in architecture school, towards something more timeless and classic, a result of their growing appreciation for traditional woodworking and artisan techniques. Their process starts with broad inspiration, perhaps a single photograph that resonates with the three members, perhaps even a friend whose singular style can be channeled into an entire line. They brainstorm and refine their ideas through hand drawing, now gathered around a single kitchen table, the entire process informed by their knowledge of materials, construction, finishing, and their intended customer.
As Fair Folks and I follow this company, we’ll continue sharing more on Egg Collective, their upcoming line, and what they’re learning now that they’ve officially joined the New York design scene.
Until next time.
- Claire
Editor’s Note: Should you be interested in purchasing any of the pieces from Egg Collective, get in touch with us and we can help!